diff --git a/crates/typst-html/src/convert.rs b/crates/typst-html/src/convert.rs
index 208ea3dd3..65a4dabab 100644
--- a/crates/typst-html/src/convert.rs
+++ b/crates/typst-html/src/convert.rs
@@ -3,13 +3,12 @@ use typst_library::diag::{SourceResult, warning};
 use typst_library::engine::Engine;
 use typst_library::foundations::{Content, StyleChain, Target, TargetElem};
 use typst_library::introspection::{SplitLocator, TagElem};
-use typst_library::layout::{Abs, Axes, BlockBody, BlockElem, BoxElem, Region, Size};
-use typst_library::model::ParElem;
+use typst_library::layout::{Abs, Axes, Region, Size};
 use typst_library::routines::Pair;
 use typst_library::text::{LinebreakElem, SmartQuoteElem, SpaceElem, TextElem};
 
 use crate::fragment::html_fragment;
-use crate::{FrameElem, HtmlElem, HtmlElement, HtmlFrame, HtmlNode, attr, tag};
+use crate::{FrameElem, HtmlElem, HtmlElement, HtmlFrame, HtmlNode, tag};
 
 /// Converts realized content into HTML nodes.
 pub fn convert_to_nodes<'a>(
@@ -46,44 +45,6 @@ fn handle(
             span: elem.span(),
         };
         output.push(element.into());
-    } else if let Some(elem) = child.to_packed::<ParElem>() {
-        let children =
-            html_fragment(engine, &elem.body, locator.next(&elem.span()), styles)?;
-        output.push(
-            HtmlElement::new(tag::p)
-                .with_children(children)
-                .spanned(elem.span())
-                .into(),
-        );
-    } else if let Some(elem) = child.to_packed::<BoxElem>() {
-        // TODO: This is rather incomplete.
-        if let Some(body) = elem.body.get_ref(styles) {
-            let children =
-                html_fragment(engine, body, locator.next(&elem.span()), styles)?;
-            output.push(
-                HtmlElement::new(tag::span)
-                    .with_attr(attr::style, "display: inline-block;")
-                    .with_children(children)
-                    .spanned(elem.span())
-                    .into(),
-            )
-        }
-    } else if let Some((elem, body)) =
-        child
-            .to_packed::<BlockElem>()
-            .and_then(|elem| match elem.body.get_ref(styles) {
-                Some(BlockBody::Content(body)) => Some((elem, body)),
-                _ => None,
-            })
-    {
-        // TODO: This is rather incomplete.
-        let children = html_fragment(engine, body, locator.next(&elem.span()), styles)?;
-        output.push(
-            HtmlElement::new(tag::div)
-                .with_children(children)
-                .spanned(elem.span())
-                .into(),
-        );
     } else if child.is::<SpaceElem>() {
         output.push(HtmlNode::text(' ', child.span()));
     } else if let Some(elem) = child.to_packed::<TextElem>() {
diff --git a/crates/typst-html/src/rules.rs b/crates/typst-html/src/rules.rs
index 472e155b0..c30e8bd5f 100644
--- a/crates/typst-html/src/rules.rs
+++ b/crates/typst-html/src/rules.rs
@@ -1,17 +1,17 @@
 use std::num::NonZeroUsize;
 
 use ecow::{EcoVec, eco_format};
-use typst_library::diag::{At, warning};
+use typst_library::diag::{At, bail, warning};
 use typst_library::foundations::{
     Content, NativeElement, NativeRuleMap, ShowFn, Smart, StyleChain, Target,
 };
 use typst_library::introspection::{Counter, Locator};
 use typst_library::layout::resolve::{Cell, CellGrid, Entry, table_to_cellgrid};
-use typst_library::layout::{OuterVAlignment, Sizing};
+use typst_library::layout::{BlockBody, BlockElem, BoxElem, OuterVAlignment, Sizing};
 use typst_library::model::{
     Attribution, CiteElem, CiteGroup, Destination, EmphElem, EnumElem, FigureCaption,
-    FigureElem, HeadingElem, LinkElem, LinkTarget, ListElem, ParbreakElem, QuoteElem,
-    RefElem, StrongElem, TableCell, TableElem, TermsElem, TitleElem,
+    FigureElem, HeadingElem, LinkElem, LinkTarget, ListElem, ParElem, ParbreakElem,
+    QuoteElem, RefElem, StrongElem, TableCell, TableElem, TermsElem, TitleElem,
 };
 use typst_library::text::{
     HighlightElem, LinebreakElem, OverlineElem, RawElem, RawLine, SmallcapsElem,
@@ -26,6 +26,7 @@ pub fn register(rules: &mut NativeRuleMap) {
     use Target::{Html, Paged};
 
     // Model.
+    rules.register(Html, PAR_RULE);
     rules.register(Html, STRONG_RULE);
     rules.register(Html, EMPH_RULE);
     rules.register(Html, LIST_RULE);
@@ -52,6 +53,10 @@ pub fn register(rules: &mut NativeRuleMap) {
     rules.register(Html, RAW_RULE);
     rules.register(Html, RAW_LINE_RULE);
 
+    // Layout.
+    rules.register(Html, BLOCK_RULE);
+    rules.register(Html, BOX_RULE);
+
     // Visualize.
     rules.register(Html, IMAGE_RULE);
 
@@ -61,6 +66,9 @@ pub fn register(rules: &mut NativeRuleMap) {
     rules.register::<FrameElem>(Paged, |elem, _, _| Ok(elem.body.clone()));
 }
 
+const PAR_RULE: ShowFn<ParElem> =
+    |elem, _, _| Ok(HtmlElem::new(tag::p).with_body(Some(elem.body.clone())).pack());
+
 const STRONG_RULE: ShowFn<StrongElem> =
     |elem, _, _| Ok(HtmlElem::new(tag::strong).with_body(Some(elem.body.clone())).pack());
 
@@ -454,6 +462,32 @@ pub fn html_span_filled(content: Content, color: Color) -> Content {
 
 const RAW_LINE_RULE: ShowFn<RawLine> = |elem, _, _| Ok(elem.body.clone());
 
+// TODO: This is rather incomplete.
+const BLOCK_RULE: ShowFn<BlockElem> = |elem, _, styles| {
+    let body = match elem.body.get_cloned(styles) {
+        None => None,
+        Some(BlockBody::Content(body)) => Some(body),
+        // These are only generated by native `typst-layout` show rules.
+        Some(BlockBody::SingleLayouter(_) | BlockBody::MultiLayouter(_)) => {
+            bail!(
+                elem.span(),
+                "blocks with layout routines should not occur in \
+                 HTML export – this is a bug"
+            )
+        }
+    };
+
+    Ok(HtmlElem::new(tag::div).with_body(body).pack())
+};
+
+// TODO: This is rather incomplete.
+const BOX_RULE: ShowFn<BoxElem> = |elem, _, styles| {
+    Ok(HtmlElem::new(tag::span)
+        .with_styles(css::Properties::new().with("display", "inline-block"))
+        .with_body(elem.body.get_cloned(styles))
+        .pack())
+};
+
 const IMAGE_RULE: ShowFn<ImageElem> = |elem, engine, styles| {
     let image = elem.decode(engine, styles)?;
 
diff --git a/tests/ref/html/box-html.html b/tests/ref/html/box-html.html
index b2a26533b..7e860255b 100644
--- a/tests/ref/html/box-html.html
+++ b/tests/ref/html/box-html.html
@@ -5,6 +5,6 @@
     <meta name="viewport" content="width=device-width, initial-scale=1">
   </head>
   <body>
-    <p>Text <span style="display: inline-block;">Span</span>.</p>
+    <p>Text <span style="display: inline-block">Span</span>.</p>
   </body>
 </html>