diff --git a/crates/typst-macros/src/elem.rs b/crates/typst-macros/src/elem.rs
index 3a31d3ef0..eab359d6f 100644
--- a/crates/typst-macros/src/elem.rs
+++ b/crates/typst-macros/src/elem.rs
@@ -866,6 +866,28 @@ fn create_fields_impl(element: &Elem) -> TokenStream {
         quote! { Fields::#enum_ident => #expr }
     });
 
+    // Sets fields from the style chain.
+    let materializes = visible_non_ghost()
+        .filter(|field| !field.required && !field.synthesized)
+        .map(|field| {
+            let Field { ident, .. } = field;
+            let value = create_style_chain_access(
+                field,
+                false,
+                if field.ghost { quote!(None) } else { quote!(self.#ident.as_ref()) },
+            );
+
+            if field.fold {
+                quote! { self.#ident = Some(#value); }
+            } else {
+                quote! {
+                    if self.#ident.is_none() {
+                        self.#ident = Some(#value);
+                    }
+                }
+            }
+        });
+
     // Creation of the `fields` dictionary for inherent fields.
     let field_inserts = visible_non_ghost().map(|field| {
         let Field { ident, name, .. } = field;
@@ -917,6 +939,10 @@ fn create_fields_impl(element: &Elem) -> TokenStream {
                 }
             }
 
+            fn materialize(&mut self, styles: #foundations::StyleChain) {
+               #(#materializes)*
+            }
+
             fn fields(&self) -> #foundations::Dict {
                 let mut fields = #foundations::Dict::new();
                 #(#field_inserts)*
diff --git a/crates/typst/src/foundations/content.rs b/crates/typst/src/foundations/content.rs
index 49497b8ff..6f912086e 100644
--- a/crates/typst/src/foundations/content.rs
+++ b/crates/typst/src/foundations/content.rs
@@ -14,11 +14,10 @@ use smallvec::smallvec;
 use crate::diag::{SourceResult, StrResult};
 use crate::engine::Engine;
 use crate::foundations::{
-    elem, func, scope, ty, Dict, Element, Fields, Finalize, Guard, IntoValue, Label,
-    NativeElement, Recipe, Repr, Selector, Str, Style, StyleChain, Styles, Synthesize,
-    Value,
+    elem, func, scope, ty, Dict, Element, Fields, Guard, IntoValue, Label, NativeElement,
+    Recipe, Repr, Selector, Str, Style, StyleChain, Styles, Value,
 };
-use crate::introspection::{Locatable, Location, Meta, MetaElem};
+use crate::introspection::{Location, Meta, MetaElem};
 use crate::layout::{AlignElem, Alignment, Axes, Length, MoveElem, PadElem, Rel, Sides};
 use crate::model::{Destination, EmphElem, StrongElem};
 use crate::syntax::Span;
@@ -142,6 +141,16 @@ impl Content {
         self
     }
 
+    /// Check whether a show rule recipe is disabled.
+    pub fn is_guarded(&self, guard: Guard) -> bool {
+        self.inner.lifecycle.contains(guard.0)
+    }
+
+    /// Whether this content has already been prepared.
+    pub fn is_prepared(&self) -> bool {
+        self.inner.lifecycle.contains(0)
+    }
+
     /// Set the location of the content.
     pub fn set_location(&mut self, location: Location) {
         self.make_mut().location = Some(location);
@@ -153,25 +162,6 @@ impl Content {
         self
     }
 
-    /// Whether the content needs to be realized specially.
-    pub fn needs_preparation(&self) -> bool {
-        !self.is_prepared()
-            && (self.can::<dyn Locatable>()
-                || self.can::<dyn Synthesize>()
-                || self.can::<dyn Finalize>()
-                || self.label().is_some())
-    }
-
-    /// Check whether a show rule recipe is disabled.
-    pub fn is_guarded(&self, guard: Guard) -> bool {
-        self.inner.lifecycle.contains(guard.0)
-    }
-
-    /// Whether this content has already been prepared.
-    pub fn is_prepared(&self) -> bool {
-        self.inner.lifecycle.contains(0)
-    }
-
     /// Mark this content as prepared.
     pub fn mark_prepared(&mut self) {
         self.make_mut().lifecycle.insert(0);
@@ -227,6 +217,11 @@ impl Content {
         self.get_by_name(name).ok_or_else(|| missing_field(name))
     }
 
+    /// Resolve all fields with the styles and save them in-place.
+    pub fn materialize(&mut self, styles: StyleChain) {
+        self.make_mut().elem.materialize(styles);
+    }
+
     /// Create a new sequence element from multiples elements.
     pub fn sequence(iter: impl IntoIterator<Item = Self>) -> Self {
         let mut iter = iter.into_iter();
diff --git a/crates/typst/src/foundations/element.rs b/crates/typst/src/foundations/element.rs
index 489077e4a..6d73a896d 100644
--- a/crates/typst/src/foundations/element.rs
+++ b/crates/typst/src/foundations/element.rs
@@ -223,6 +223,9 @@ pub trait Fields {
     /// Get the field with the given ID in the presence of styles.
     fn field_with_styles(&self, id: u8, styles: StyleChain) -> Option<Value>;
 
+    /// Resolve all fields with the styles and save them in-place.
+    fn materialize(&mut self, styles: StyleChain);
+
     /// Get the fields of the element.
     fn fields(&self) -> Dict;
 }
@@ -282,17 +285,20 @@ pub trait Synthesize {
         -> SourceResult<()>;
 }
 
-/// The base recipe for an element.
+/// Defines a built-in show rule for an element.
 pub trait Show {
     /// Execute the base recipe for this element.
     fn show(&self, engine: &mut Engine, styles: StyleChain) -> SourceResult<Content>;
 }
 
-/// Post-process an element after it was realized.
-pub trait Finalize {
+/// Defines built-in show set rules for an element.
+///
+/// This is a bit more powerful than a user-defined show-set because it can
+/// access the element's fields.
+pub trait ShowSet {
     /// Finalize the fully realized form of the element. Use this for effects
     /// that should work even in the face of a user-defined show rule.
-    fn finalize(&self, realized: Content, styles: StyleChain) -> Content;
+    fn show_set(&self, styles: StyleChain) -> Styles;
 }
 
 /// How the element interacts with other elements.
diff --git a/crates/typst/src/foundations/styles.rs b/crates/typst/src/foundations/styles.rs
index 6946d076d..12ba28763 100644
--- a/crates/typst/src/foundations/styles.rs
+++ b/crates/typst/src/foundations/styles.rs
@@ -147,9 +147,15 @@ impl Styles {
     }
 }
 
+impl From<Prehashed<Style>> for Styles {
+    fn from(style: Prehashed<Style>) -> Self {
+        Self(eco_vec![style])
+    }
+}
+
 impl From<Style> for Styles {
-    fn from(entry: Style) -> Self {
-        Self(eco_vec![Prehashed::new(entry)])
+    fn from(style: Style) -> Self {
+        Self(eco_vec![Prehashed::new(style)])
     }
 }
 
diff --git a/crates/typst/src/math/equation.rs b/crates/typst/src/math/equation.rs
index 91ff2519e..59aff4d50 100644
--- a/crates/typst/src/math/equation.rs
+++ b/crates/typst/src/math/equation.rs
@@ -5,7 +5,7 @@ use unicode_math_class::MathClass;
 use crate::diag::{bail, SourceResult};
 use crate::engine::Engine;
 use crate::foundations::{
-    elem, Content, Finalize, NativeElement, Packed, Resolve, Smart, StyleChain,
+    elem, Content, NativeElement, Packed, Resolve, ShowSet, Smart, StyleChain, Styles,
     Synthesize,
 };
 use crate::introspection::{Count, Counter, CounterUpdate, Locatable};
@@ -49,7 +49,7 @@ use crate::World;
 #[elem(
     Locatable,
     Synthesize,
-    Finalize,
+    ShowSet,
     LayoutSingle,
     LayoutMath,
     Count,
@@ -145,27 +145,23 @@ impl Synthesize for Packed<EquationElem> {
             }
         };
 
-        let elem = self.as_mut();
-        elem.push_block(elem.block(styles));
-        elem.push_numbering(elem.numbering(styles));
-        elem.push_supplement(Smart::Custom(Some(Supplement::Content(supplement))));
-
+        self.push_supplement(Smart::Custom(Some(Supplement::Content(supplement))));
         Ok(())
     }
 }
 
-impl Finalize for Packed<EquationElem> {
-    fn finalize(&self, realized: Content, style: StyleChain) -> Content {
-        let mut realized = realized;
-        if self.block(style) {
-            realized = realized.styled(AlignElem::set_alignment(Alignment::CENTER));
-            realized = realized.styled(EquationElem::set_size(MathSize::Display));
+impl ShowSet for Packed<EquationElem> {
+    fn show_set(&self, styles: StyleChain) -> Styles {
+        let mut out = Styles::new();
+        if self.block(styles) {
+            out.set(AlignElem::set_alignment(Alignment::CENTER));
+            out.set(EquationElem::set_size(MathSize::Display));
         }
-        realized
-            .styled(TextElem::set_weight(FontWeight::from_number(450)))
-            .styled(TextElem::set_font(FontList(vec![FontFamily::new(
-                "New Computer Modern Math",
-            )])))
+        out.set(TextElem::set_weight(FontWeight::from_number(450)));
+        out.set(TextElem::set_font(FontList(vec![FontFamily::new(
+            "New Computer Modern Math",
+        )])));
+        out
     }
 }
 
diff --git a/crates/typst/src/model/bibliography.rs b/crates/typst/src/model/bibliography.rs
index e64bd538e..6f31fd071 100644
--- a/crates/typst/src/model/bibliography.rs
+++ b/crates/typst/src/model/bibliography.rs
@@ -23,9 +23,9 @@ use crate::diag::{bail, error, At, FileError, SourceResult, StrResult};
 use crate::engine::Engine;
 use crate::eval::{eval_string, EvalMode};
 use crate::foundations::{
-    cast, elem, ty, Args, Array, Bytes, CastInfo, Content, Finalize, FromValue,
-    IntoValue, Label, NativeElement, Packed, Reflect, Repr, Scope, Show, Smart, Str,
-    StyleChain, Synthesize, Type, Value,
+    cast, elem, ty, Args, Array, Bytes, CastInfo, Content, FromValue, IntoValue, Label,
+    NativeElement, Packed, Reflect, Repr, Scope, Show, ShowSet, Smart, Str, StyleChain,
+    Styles, Synthesize, Type, Value,
 };
 use crate::introspection::{Introspector, Locatable, Location};
 use crate::layout::{
@@ -84,7 +84,7 @@ use crate::World;
 ///
 /// #bibliography("works.bib")
 /// ```
-#[elem(Locatable, Synthesize, Show, Finalize, LocalName)]
+#[elem(Locatable, Synthesize, Show, ShowSet, LocalName)]
 pub struct BibliographyElem {
     /// Path(s) to Hayagriva `.yml` and/or BibLaTeX `.bib` files.
     #[required]
@@ -199,8 +199,6 @@ impl BibliographyElem {
 impl Synthesize for Packed<BibliographyElem> {
     fn synthesize(&mut self, _: &mut Engine, styles: StyleChain) -> SourceResult<()> {
         let elem = self.as_mut();
-        elem.push_full(elem.full(styles));
-        elem.push_style(elem.style(styles));
         elem.push_lang(TextElem::lang_in(styles));
         elem.push_region(TextElem::region_in(styles));
         Ok(())
@@ -275,12 +273,13 @@ impl Show for Packed<BibliographyElem> {
     }
 }
 
-impl Finalize for Packed<BibliographyElem> {
-    fn finalize(&self, realized: Content, _: StyleChain) -> Content {
+impl ShowSet for Packed<BibliographyElem> {
+    fn show_set(&self, _: StyleChain) -> Styles {
         const INDENT: Em = Em::new(1.0);
-        realized
-            .styled(HeadingElem::set_numbering(None))
-            .styled(PadElem::set_left(INDENT.into()))
+        let mut out = Styles::new();
+        out.set(HeadingElem::set_numbering(None));
+        out.set(PadElem::set_left(INDENT.into()));
+        out
     }
 }
 
diff --git a/crates/typst/src/model/cite.rs b/crates/typst/src/model/cite.rs
index e61056e82..2cd86b001 100644
--- a/crates/typst/src/model/cite.rs
+++ b/crates/typst/src/model/cite.rs
@@ -111,9 +111,6 @@ pub struct CiteElem {
 impl Synthesize for Packed<CiteElem> {
     fn synthesize(&mut self, _: &mut Engine, styles: StyleChain) -> SourceResult<()> {
         let elem = self.as_mut();
-        elem.push_supplement(elem.supplement(styles));
-        elem.push_form(elem.form(styles));
-        elem.push_style(elem.style(styles));
         elem.push_lang(TextElem::lang_in(styles));
         elem.push_region(TextElem::region_in(styles));
         Ok(())
diff --git a/crates/typst/src/model/figure.rs b/crates/typst/src/model/figure.rs
index b6e743df0..cac9a3790 100644
--- a/crates/typst/src/model/figure.rs
+++ b/crates/typst/src/model/figure.rs
@@ -7,8 +7,8 @@ use ecow::EcoString;
 use crate::diag::{bail, SourceResult};
 use crate::engine::Engine;
 use crate::foundations::{
-    cast, elem, scope, select_where, Content, Element, Finalize, NativeElement, Packed,
-    Selector, Show, Smart, StyleChain, Synthesize,
+    cast, elem, scope, select_where, Content, Element, NativeElement, Packed, Selector,
+    Show, ShowSet, Smart, StyleChain, Styles, Synthesize,
 };
 use crate::introspection::{
     Count, Counter, CounterKey, CounterUpdate, Locatable, Location,
@@ -101,7 +101,7 @@ use crate::visualize::ImageElem;
 ///   caption: [I'm up here],
 /// )
 /// ```
-#[elem(scope, Locatable, Synthesize, Count, Show, Finalize, Refable, Outlinable)]
+#[elem(scope, Locatable, Synthesize, Count, Show, ShowSet, Refable, Outlinable)]
 pub struct FigureElem {
     /// The content of the figure. Often, an [image]($image).
     #[required]
@@ -165,7 +165,6 @@ pub struct FigureElem {
     ///   supplement: [Atom],
     /// )
     /// ```
-    #[default(Smart::Auto)]
     pub kind: Smart<FigureKind>,
 
     /// The figure's supplement.
@@ -230,9 +229,7 @@ impl Synthesize for Packed<FigureElem> {
     ) -> SourceResult<()> {
         let span = self.span();
         let location = self.location();
-
         let elem = self.as_mut();
-        let placement = elem.placement(styles);
         let numbering = elem.numbering(styles);
 
         // Determine the figure's kind.
@@ -295,13 +292,10 @@ impl Synthesize for Packed<FigureElem> {
             caption.push_figure_location(location);
         }
 
-        elem.push_placement(placement);
-        elem.push_caption(caption);
         elem.push_kind(Smart::Custom(kind));
         elem.push_supplement(Smart::Custom(supplement.map(Supplement::Content)));
-        elem.push_numbering(numbering);
-        elem.push_outlined(elem.outlined(styles));
         elem.push_counter(Some(counter));
+        elem.push_caption(caption);
 
         Ok(())
     }
@@ -342,10 +336,11 @@ impl Show for Packed<FigureElem> {
     }
 }
 
-impl Finalize for Packed<FigureElem> {
-    fn finalize(&self, realized: Content, _: StyleChain) -> Content {
-        // Allow breakable figures with `show figure: set block(breakable: true)`.
-        realized.styled(BlockElem::set_breakable(false))
+impl ShowSet for Packed<FigureElem> {
+    fn show_set(&self, _: StyleChain) -> Styles {
+        // Still allows breakable figures with
+        // `show figure: set block(breakable: true)`.
+        BlockElem::set_breakable(false).wrap().into()
     }
 }
 
@@ -434,7 +429,7 @@ impl Outlinable for Packed<FigureElem> {
 ///   caption: [A rectangle],
 /// )
 /// ```
-#[elem(name = "caption", Synthesize, Show)]
+#[elem(name = "caption", Show)]
 pub struct FigureCaption {
     /// The caption's position in the figure. Either `{top}` or `{bottom}`.
     ///
@@ -551,15 +546,6 @@ impl FigureCaption {
     }
 }
 
-impl Synthesize for Packed<FigureCaption> {
-    fn synthesize(&mut self, _: &mut Engine, styles: StyleChain) -> SourceResult<()> {
-        let elem = self.as_mut();
-        elem.push_position(elem.position(styles));
-        elem.push_separator(Smart::Custom(elem.get_separator(styles)));
-        Ok(())
-    }
-}
-
 impl Show for Packed<FigureCaption> {
     #[typst_macros::time(name = "figure.caption", span = self.span())]
     fn show(&self, engine: &mut Engine, styles: StyleChain) -> SourceResult<Content> {
diff --git a/crates/typst/src/model/footnote.rs b/crates/typst/src/model/footnote.rs
index ba4d2f473..dbff2c1ee 100644
--- a/crates/typst/src/model/footnote.rs
+++ b/crates/typst/src/model/footnote.rs
@@ -4,8 +4,8 @@ use std::str::FromStr;
 use crate::diag::{bail, At, SourceResult, StrResult};
 use crate::engine::Engine;
 use crate::foundations::{
-    cast, elem, scope, Content, Finalize, Label, NativeElement, Packed, Show, Smart,
-    StyleChain, Synthesize,
+    cast, elem, scope, Content, Label, NativeElement, Packed, Show, ShowSet, Smart,
+    StyleChain, Styles,
 };
 use crate::introspection::{Count, Counter, CounterUpdate, Locatable, Location};
 use crate::layout::{Abs, Em, HElem, Length, Ratio};
@@ -50,7 +50,7 @@ use crate::visualize::{LineElem, Stroke};
 /// apply to the footnote's content. See [here][issue] for more information.
 ///
 /// [issue]: https://github.com/typst/typst/issues/1467#issuecomment-1588799440
-#[elem(scope, Locatable, Synthesize, Show, Count)]
+#[elem(scope, Locatable, Show, Count)]
 pub struct FootnoteElem {
     /// How to number footnotes.
     ///
@@ -123,14 +123,6 @@ impl Packed<FootnoteElem> {
     }
 }
 
-impl Synthesize for Packed<FootnoteElem> {
-    fn synthesize(&mut self, _: &mut Engine, styles: StyleChain) -> SourceResult<()> {
-        let elem = self.as_mut();
-        elem.push_numbering(elem.numbering(styles).clone());
-        Ok(())
-    }
-}
-
 impl Show for Packed<FootnoteElem> {
     #[typst_macros::time(name = "footnote", span = self.span())]
     fn show(&self, engine: &mut Engine, styles: StyleChain) -> SourceResult<Content> {
@@ -188,7 +180,7 @@ cast! {
 /// #footnote[It's down here]
 /// has red text!
 /// ```
-#[elem(name = "entry", title = "Footnote Entry", Show, Finalize)]
+#[elem(name = "entry", title = "Footnote Entry", Show, ShowSet)]
 pub struct FootnoteEntry {
     /// The footnote for this entry. It's location can be used to determine
     /// the footnote counter state.
@@ -303,13 +295,14 @@ impl Show for Packed<FootnoteEntry> {
     }
 }
 
-impl Finalize for Packed<FootnoteEntry> {
-    fn finalize(&self, realized: Content, _: StyleChain) -> Content {
+impl ShowSet for Packed<FootnoteEntry> {
+    fn show_set(&self, _: StyleChain) -> Styles {
         let text_size = Em::new(0.85);
         let leading = Em::new(0.5);
-        realized
-            .styled(ParElem::set_leading(leading.into()))
-            .styled(TextElem::set_size(TextSize(text_size.into())))
+        let mut out = Styles::new();
+        out.set(ParElem::set_leading(leading.into()));
+        out.set(TextElem::set_size(TextSize(text_size.into())));
+        out
     }
 }
 
diff --git a/crates/typst/src/model/heading.rs b/crates/typst/src/model/heading.rs
index ef5e40075..c3ed52755 100644
--- a/crates/typst/src/model/heading.rs
+++ b/crates/typst/src/model/heading.rs
@@ -3,7 +3,7 @@ use std::num::NonZeroUsize;
 use crate::diag::SourceResult;
 use crate::engine::Engine;
 use crate::foundations::{
-    elem, Content, Finalize, NativeElement, Packed, Show, Smart, StyleChain, Styles,
+    elem, Content, NativeElement, Packed, Show, ShowSet, Smart, StyleChain, Styles,
     Synthesize,
 };
 use crate::introspection::{Count, Counter, CounterUpdate, Locatable};
@@ -43,7 +43,7 @@ use crate::util::{option_eq, NonZeroExt};
 /// Headings have dedicated syntax: They can be created by starting a line with
 /// one or multiple equals signs, followed by a space. The number of equals
 /// signs determines the heading's logical nesting depth.
-#[elem(Locatable, Synthesize, Count, Show, Finalize, LocalName, Refable, Outlinable)]
+#[elem(Locatable, Synthesize, Count, Show, ShowSet, LocalName, Refable, Outlinable)]
 pub struct HeadingElem {
     /// The logical nesting depth of the heading, starting from one.
     #[default(NonZeroUsize::ONE)]
@@ -140,13 +140,7 @@ impl Synthesize for Packed<HeadingElem> {
             }
         };
 
-        let elem = self.as_mut();
-        elem.push_level(elem.level(styles));
-        elem.push_numbering(elem.numbering(styles).clone());
-        elem.push_supplement(Smart::Custom(Some(Supplement::Content(supplement))));
-        elem.push_outlined(elem.outlined(styles));
-        elem.push_bookmarked(elem.bookmarked(styles));
-
+        self.push_supplement(Smart::Custom(Some(Supplement::Content(supplement))));
         Ok(())
     }
 }
@@ -166,8 +160,8 @@ impl Show for Packed<HeadingElem> {
     }
 }
 
-impl Finalize for Packed<HeadingElem> {
-    fn finalize(&self, realized: Content, styles: StyleChain) -> Content {
+impl ShowSet for Packed<HeadingElem> {
+    fn show_set(&self, styles: StyleChain) -> Styles {
         let level = (**self).level(styles).get();
         let scale = match level {
             1 => 1.4,
@@ -179,13 +173,13 @@ impl Finalize for Packed<HeadingElem> {
         let above = Em::new(if level == 1 { 1.8 } else { 1.44 }) / scale;
         let below = Em::new(0.75) / scale;
 
-        let mut styles = Styles::new();
-        styles.set(TextElem::set_size(TextSize(size.into())));
-        styles.set(TextElem::set_weight(FontWeight::BOLD));
-        styles.set(BlockElem::set_above(VElem::block_around(above.into())));
-        styles.set(BlockElem::set_below(VElem::block_around(below.into())));
-        styles.set(BlockElem::set_sticky(true));
-        realized.styled_with_map(styles)
+        let mut out = Styles::new();
+        out.set(TextElem::set_size(TextSize(size.into())));
+        out.set(TextElem::set_weight(FontWeight::BOLD));
+        out.set(BlockElem::set_above(VElem::block_around(above.into())));
+        out.set(BlockElem::set_below(VElem::block_around(below.into())));
+        out.set(BlockElem::set_sticky(true));
+        out
     }
 }
 
diff --git a/crates/typst/src/model/outline.rs b/crates/typst/src/model/outline.rs
index 833b035c3..14f711c67 100644
--- a/crates/typst/src/model/outline.rs
+++ b/crates/typst/src/model/outline.rs
@@ -4,8 +4,8 @@ use std::str::FromStr;
 use crate::diag::{bail, At, SourceResult};
 use crate::engine::Engine;
 use crate::foundations::{
-    cast, elem, scope, select_where, Content, Finalize, Func, LocatableSelector,
-    NativeElement, Packed, Show, Smart, StyleChain,
+    cast, elem, scope, select_where, Content, Func, LocatableSelector, NativeElement,
+    Packed, Show, ShowSet, Smart, StyleChain, Styles,
 };
 use crate::introspection::{Counter, CounterKey, Locatable};
 use crate::layout::{BoxElem, Fr, HElem, HideElem, Length, Rel, RepeatElem, Spacing};
@@ -57,7 +57,7 @@ use crate::util::{option_eq, NonZeroExt};
 /// `title` and `indent` parameters. If desired, however, it is possible to have
 /// more control over the outline's look and style through the
 /// [`outline.entry`]($outline.entry) element.
-#[elem(scope, keywords = ["Table of Contents"], Show, Finalize, LocalName)]
+#[elem(scope, keywords = ["Table of Contents"], Show, ShowSet, LocalName)]
 pub struct OutlineElem {
     /// The title of the outline.
     ///
@@ -250,11 +250,12 @@ impl Show for Packed<OutlineElem> {
     }
 }
 
-impl Finalize for Packed<OutlineElem> {
-    fn finalize(&self, realized: Content, _: StyleChain) -> Content {
-        realized
-            .styled(HeadingElem::set_outlined(false))
-            .styled(HeadingElem::set_numbering(None))
+impl ShowSet for Packed<OutlineElem> {
+    fn show_set(&self, _: StyleChain) -> Styles {
+        let mut out = Styles::new();
+        out.set(HeadingElem::set_outlined(false));
+        out.set(HeadingElem::set_numbering(None));
+        out
     }
 }
 
diff --git a/crates/typst/src/model/quote.rs b/crates/typst/src/model/quote.rs
index 311fd464e..883f876e9 100644
--- a/crates/typst/src/model/quote.rs
+++ b/crates/typst/src/model/quote.rs
@@ -1,8 +1,8 @@
 use crate::diag::SourceResult;
 use crate::engine::Engine;
 use crate::foundations::{
-    cast, elem, Content, Finalize, Label, NativeElement, Packed, Show, Smart, StyleChain,
-    Synthesize,
+    cast, elem, Content, Label, NativeElement, Packed, Show, ShowSet, Smart, StyleChain,
+    Styles,
 };
 use crate::layout::{Alignment, BlockElem, Em, HElem, PadElem, Spacing, VElem};
 use crate::model::{CitationForm, CiteElem};
@@ -40,7 +40,7 @@ use crate::text::{SmartQuoteElem, SpaceElem, TextElem};
 ///   flame of Udûn. Go back to the Shadow! You cannot pass.
 /// ]
 /// ```
-#[elem(Finalize, Show, Synthesize)]
+#[elem(ShowSet, Show)]
 pub struct QuoteElem {
     /// Whether this is a block quote.
     ///
@@ -145,15 +145,6 @@ cast! {
     label: Label => Self::Label(label),
 }
 
-impl Synthesize for Packed<QuoteElem> {
-    fn synthesize(&mut self, _: &mut Engine, styles: StyleChain) -> SourceResult<()> {
-        let elem = self.as_mut();
-        elem.push_block(elem.block(styles));
-        elem.push_quotes(elem.quotes(styles));
-        Ok(())
-    }
-}
-
 impl Show for Packed<QuoteElem> {
     #[typst_macros::time(name = "quote", span = self.span())]
     fn show(&self, _: &mut Engine, styles: StyleChain) -> SourceResult<Content> {
@@ -205,15 +196,16 @@ impl Show for Packed<QuoteElem> {
     }
 }
 
-impl Finalize for Packed<QuoteElem> {
-    fn finalize(&self, realized: Content, _: StyleChain) -> Content {
+impl ShowSet for Packed<QuoteElem> {
+    fn show_set(&self, _: StyleChain) -> Styles {
         let x = Em::new(1.0).into();
         let above = Em::new(2.4).into();
         let below = Em::new(1.8).into();
-        realized
-            .styled(PadElem::set_left(x))
-            .styled(PadElem::set_right(x))
-            .styled(BlockElem::set_above(VElem::block_around(above)))
-            .styled(BlockElem::set_below(VElem::block_around(below)))
+        let mut out = Styles::new();
+        out.set(PadElem::set_left(x));
+        out.set(PadElem::set_right(x));
+        out.set(BlockElem::set_above(VElem::block_around(above)));
+        out.set(BlockElem::set_below(VElem::block_around(below)));
+        out
     }
 }
diff --git a/crates/typst/src/model/reference.rs b/crates/typst/src/model/reference.rs
index b96d0a53d..c6ec93a0f 100644
--- a/crates/typst/src/model/reference.rs
+++ b/crates/typst/src/model/reference.rs
@@ -251,8 +251,11 @@ fn to_citation(
         },
     ));
 
+    if let Some(loc) = reference.location() {
+        elem.set_location(loc);
+    }
+
     elem.synthesize(engine, styles)?;
-    elem.set_location(reference.location().unwrap());
 
     Ok(elem)
 }
diff --git a/crates/typst/src/realize/mod.rs b/crates/typst/src/realize/mod.rs
index f55555978..b7614b7eb 100644
--- a/crates/typst/src/realize/mod.rs
+++ b/crates/typst/src/realize/mod.rs
@@ -5,6 +5,7 @@ mod behave;
 pub use self::behave::BehavedBuilder;
 
 use std::borrow::Cow;
+use std::cell::OnceCell;
 use std::mem;
 
 use smallvec::smallvec;
@@ -13,8 +14,9 @@ use typed_arena::Arena;
 use crate::diag::{bail, SourceResult};
 use crate::engine::{Engine, Route};
 use crate::foundations::{
-    Behave, Behaviour, Content, Finalize, Guard, NativeElement, Packed, Recipe, Selector,
-    Show, StyleChain, StyleVec, StyleVecBuilder, Styles, Synthesize,
+    Behave, Behaviour, Content, Guard, NativeElement, Packed, Recipe, Regex, Selector,
+    Show, ShowSet, StyleChain, StyleVec, StyleVecBuilder, Styles, Synthesize,
+    Transformation,
 };
 use crate::introspection::{Locatable, Meta, MetaElem};
 use crate::layout::{
@@ -56,7 +58,7 @@ pub fn realize_block<'a>(
 ) -> SourceResult<(Cow<'a, Content>, StyleChain<'a>)> {
     // These elements implement `Layout` but still require a flow for
     // proper layout.
-    if content.can::<dyn LayoutMultiple>() && !applicable(content, styles) {
+    if content.can::<dyn LayoutMultiple>() && verdict(engine, content, styles).is_none() {
         return Ok((Cow::Borrowed(content), styles));
     }
 
@@ -69,161 +71,260 @@ pub fn realize_block<'a>(
     Ok((Cow::Owned(FlowElem::new(children.to_vec()).pack().spanned(span)), shared))
 }
 
-/// Whether the target is affected by show rules in the given style chain.
-pub fn applicable(target: &Content, styles: StyleChain) -> bool {
-    if target.needs_preparation() || target.can::<dyn Show>() {
-        return true;
-    }
-
-    // Find out how many recipes there are.
-    let mut n = styles.recipes().count();
-
-    // Find out whether any recipe matches and is unguarded.
-    for recipe in styles.recipes() {
-        if !target.is_guarded(Guard(n)) && recipe.applicable(target, styles) {
-            return true;
-        }
-        n -= 1;
-    }
-
-    false
-}
-
-/// Apply the show rules in the given style chain to a target.
+/// Apply the show rules in the given style chain to a target element.
 pub fn realize(
     engine: &mut Engine,
     target: &Content,
     styles: StyleChain,
 ) -> SourceResult<Option<Content>> {
-    // Pre-process.
-    if target.needs_preparation() {
-        let mut elem = target.clone();
-        if target.can::<dyn Locatable>() || target.label().is_some() {
-            let location = engine.locator.locate(hash128(target));
-            elem.set_location(location);
-        }
+    let Some(Verdict { prepared, mut map, step }) = verdict(engine, target, styles)
+    else {
+        return Ok(None);
+    };
 
-        if let Some(synthesizable) = elem.with_mut::<dyn Synthesize>() {
-            synthesizable.synthesize(engine, styles)?;
-        }
+    // Create a fresh copy that we can mutate.
+    let mut target = target.clone();
 
-        elem.mark_prepared();
-
-        let span = elem.span();
-        let meta = elem.location().is_some().then(|| Meta::Elem(elem.clone()));
-
-        let mut content = elem;
-        if let Some(finalizable) = target.with::<dyn Finalize>() {
-            content = finalizable.finalize(content, styles);
-        }
-
-        if let Some(meta) = meta {
-            return Ok(Some(
-                (content + MetaElem::new().pack().spanned(span))
-                    .styled(MetaElem::set_data(smallvec![meta])),
-            ));
-        } else {
-            return Ok(Some(content));
-        }
+    // If the element isn't yet prepared (we're seeing it for the first time),
+    // prepare it.
+    let mut meta = None;
+    if !prepared {
+        meta = prepare(engine, &mut target, &mut map, styles)?;
     }
 
-    // Find out how many recipes there are.
-    let mut n = styles.recipes().count();
+    // Apply the step.
+    let mut output = match step {
+        // Apply a user-defined show rule.
+        Some(Step::Recipe(recipe, guard)) => show(engine, target, recipe, guard)?,
 
-    // Find an applicable show rule recipe.
-    for recipe in styles.recipes() {
-        let guard = Guard(n);
-        if !target.is_guarded(guard) && recipe.applicable(target, styles) {
-            if let Some(content) = try_apply(engine, target, recipe, guard)? {
-                return Ok(Some(content));
+        // If the verdict picks this step, the `target` is guaranteed
+        // to have a built-in show rule.
+        Some(Step::Builtin) => {
+            target.with::<dyn Show>().unwrap().show(engine, styles.chain(&map))?
+        }
+
+        // Nothing to do.
+        None => target,
+    };
+
+    // If necessary, apply metadata generated in the preparation.
+    if let Some(meta) = meta {
+        output += meta.pack();
+    }
+
+    Ok(Some(output.styled_with_map(map)))
+}
+
+/// What to do with an element when encountering it during realization.
+struct Verdict<'a> {
+    /// Whether the element is already prepated (i.e. things that should only
+    /// happen once have happened).
+    prepared: bool,
+    /// A map of styles to apply to the element.
+    map: Styles,
+    /// An optional transformation step to apply to the element.
+    step: Option<Step<'a>>,
+}
+
+/// An optional transformation step to apply to an element.
+enum Step<'a> {
+    /// A user-defined transformational show rule.
+    Recipe(&'a Recipe, Guard),
+    /// The built-in show rule.
+    Builtin,
+}
+
+/// Inspects a target element and the current styles and determines how to
+/// proceed with the styling.
+fn verdict<'a>(
+    engine: &mut Engine,
+    target: &'a Content,
+    styles: StyleChain<'a>,
+) -> Option<Verdict<'a>> {
+    let mut target = target;
+    let mut map = Styles::new();
+    let mut step = None;
+    let mut slot;
+
+    let depth = OnceCell::new();
+    let prepared = target.is_prepared();
+
+    // Do pre-synthesis on a cloned element to be able to match on synthesized
+    // fields before real synthesis runs (during preparation). It's really
+    // unfortunate that we have to do this, but otherwise
+    // `show figure.where(kind: table)` won't work :(
+    if !prepared && target.can::<dyn Synthesize>() {
+        slot = target.clone();
+        slot.with_mut::<dyn Synthesize>()
+            .unwrap()
+            .synthesize(engine, styles)
+            .ok();
+        target = &slot;
+    }
+
+    for (i, recipe) in styles.recipes().enumerate() {
+        // We're not interested in recipes that don't match.
+        if !recipe.applicable(target, styles) {
+            continue;
+        }
+
+        if let Transformation::Style(transform) = &recipe.transform {
+            // If this is a show-set for an unprepared element, we need to apply
+            // it.
+            if !prepared {
+                map.apply(transform.clone());
+            }
+        } else if step.is_none() {
+            // Lazily compute the total number of recipes in the style chain. We
+            // need it to determine whether a particular show rule was already
+            // applied to the `target` previously. For this purpose, show rules
+            // are indexed from the top of the chain as the chain might grow to
+            // the bottom.
+            let depth = *depth.get_or_init(|| styles.recipes().count());
+            let guard = Guard(depth - i);
+
+            if !target.is_guarded(guard) {
+                // If we find a matching, unguarded replacement show rule,
+                // remember it, but still continue searching for potential
+                // show-set styles that might change the verdict.
+                step = Some(Step::Recipe(recipe, guard));
+
+                // If we found a show rule and are already prepared, there is
+                // nothing else to do, so we can just break.
+                if prepared {
+                    break;
+                }
             }
         }
-        n -= 1;
     }
 
-    // Apply the built-in show rule if there was no matching recipe.
-    if let Some(showable) = target.with::<dyn Show>() {
-        return Ok(Some(showable.show(engine, styles)?));
+    // If we found no user-defined rule, also consider the built-in show rule.
+    if step.is_none() && target.can::<dyn Show>() {
+        step = Some(Step::Builtin);
+    }
+
+    // If there's no nothing to do, there is also no verdict.
+    if step.is_none()
+        && map.is_empty()
+        && (prepared || {
+            target.label().is_none()
+                && !target.can::<dyn ShowSet>()
+                && !target.can::<dyn Locatable>()
+                && !target.can::<dyn Synthesize>()
+        })
+    {
+        return None;
+    }
+
+    Some(Verdict { prepared, map, step })
+}
+
+/// This is only executed the first time an element is visited.
+fn prepare(
+    engine: &mut Engine,
+    target: &mut Content,
+    map: &mut Styles,
+    styles: StyleChain,
+) -> SourceResult<Option<Packed<MetaElem>>> {
+    // Generate a location for the element, which uniquely identifies it in
+    // the document. This has some overhead, so we only do it for elements
+    // that are explicitly marked as locatable and labelled elements.
+    if target.can::<dyn Locatable>() || target.label().is_some() {
+        let location = engine.locator.locate(hash128(&target));
+        target.set_location(location);
+    }
+
+    // Apply built-in show-set rules. User-defined show-set rules are already
+    // considered in the map built while determining the verdict.
+    if let Some(show_settable) = target.with::<dyn ShowSet>() {
+        map.apply(show_settable.show_set(styles));
+    }
+
+    // If necessary, generated "synthesized" fields (which are derived from
+    // other fields or queries). Do this after show-set so that show-set styles
+    // are respected.
+    if let Some(synthesizable) = target.with_mut::<dyn Synthesize>() {
+        synthesizable.synthesize(engine, styles.chain(map))?;
+    }
+
+    // Copy style chain fields into the element itself, so that they are
+    // available in rules.
+    target.materialize(styles.chain(map));
+
+    // Ensure that this preparation only runs once by marking the element as
+    // prepared.
+    target.mark_prepared();
+
+    // Apply metadata be able to find the element in the frames.
+    // Do this after synthesis, so that it includes the synthesized fields.
+    if target.location().is_some() {
+        // Add a style to the whole element's subtree identifying it as
+        // belonging to the element.
+        map.set(MetaElem::set_data(smallvec![Meta::Elem(target.clone())]));
+
+        // Return an extra meta elem that will be attached so that the metadata
+        // styles are not lost in case the element's show rule results in
+        // nothing.
+        return Ok(Some(Packed::new(MetaElem::new()).spanned(target.span())));
     }
 
     Ok(None)
 }
 
-/// Try to apply a recipe to the target.
-fn try_apply(
+/// Apply a user-defined show rule.
+fn show(
     engine: &mut Engine,
-    target: &Content,
+    target: Content,
     recipe: &Recipe,
     guard: Guard,
-) -> SourceResult<Option<Content>> {
+) -> SourceResult<Content> {
     match &recipe.selector {
-        Some(Selector::Elem(element, _)) => {
-            if target.func() != *element {
-                return Ok(None);
-            }
-
-            recipe.apply(engine, target.clone().guarded(guard)).map(Some)
-        }
-
-        Some(Selector::Label(label)) => {
-            if target.label() != Some(*label) {
-                return Ok(None);
-            }
-
-            recipe.apply(engine, target.clone().guarded(guard)).map(Some)
-        }
-
         Some(Selector::Regex(regex)) => {
-            let Some(elem) = target.to_packed::<TextElem>() else {
-                return Ok(None);
-            };
+            // If the verdict picks this rule, the `target` is guaranteed
+            // to be a text element.
+            let text = target.into_packed::<TextElem>().unwrap();
+            show_regex(engine, &text, regex, recipe, guard)
+        }
+        _ => recipe.apply(engine, target.guarded(guard)),
+    }
+}
 
-            let make = |s: &str| {
-                let mut fresh = elem.clone();
-                fresh.push_text(s.into());
-                fresh.pack()
-            };
+/// Apply a regex show rule recipe to a target.
+fn show_regex(
+    engine: &mut Engine,
+    elem: &Packed<TextElem>,
+    regex: &Regex,
+    recipe: &Recipe,
+    guard: Guard,
+) -> SourceResult<Content> {
+    let make = |s: &str| {
+        let mut fresh = elem.clone();
+        fresh.push_text(s.into());
+        fresh.pack()
+    };
 
-            let mut result = vec![];
-            let mut cursor = 0;
+    let mut result = vec![];
+    let mut cursor = 0;
 
-            let text = elem.text();
+    let text = elem.text();
 
-            for m in regex.find_iter(elem.text()) {
-                let start = m.start();
-                if cursor < start {
-                    result.push(make(&text[cursor..start]));
-                }
-
-                let piece = make(m.as_str()).guarded(guard);
-                let transformed = recipe.apply(engine, piece)?;
-                result.push(transformed);
-                cursor = m.end();
-            }
-
-            if result.is_empty() {
-                return Ok(None);
-            }
-
-            if cursor < text.len() {
-                result.push(make(&text[cursor..]));
-            }
-
-            Ok(Some(Content::sequence(result)))
+    for m in regex.find_iter(elem.text()) {
+        let start = m.start();
+        if cursor < start {
+            result.push(make(&text[cursor..start]));
         }
 
-        // Not supported here.
-        Some(
-            Selector::Or(_)
-            | Selector::And(_)
-            | Selector::Location(_)
-            | Selector::Can(_)
-            | Selector::Before { .. }
-            | Selector::After { .. },
-        ) => Ok(None),
-
-        None => Ok(None),
+        let piece = make(m.as_str()).guarded(guard);
+        let transformed = recipe.apply(engine, piece)?;
+        result.push(transformed);
+        cursor = m.end();
     }
+
+    if cursor < text.len() {
+        result.push(make(&text[cursor..]));
+    }
+
+    Ok(Content::sequence(result))
 }
 
 /// Builds a document or a flow element from content.
diff --git a/crates/typst/src/text/raw.rs b/crates/typst/src/text/raw.rs
index 519adbe3d..e6918a7d3 100644
--- a/crates/typst/src/text/raw.rs
+++ b/crates/typst/src/text/raw.rs
@@ -12,8 +12,8 @@ use unicode_segmentation::UnicodeSegmentation;
 use crate::diag::{At, FileError, SourceResult, StrResult};
 use crate::engine::Engine;
 use crate::foundations::{
-    cast, elem, scope, Args, Array, Bytes, Content, Finalize, Fold, NativeElement,
-    Packed, PlainText, Show, Smart, StyleChain, Styles, Synthesize, Value,
+    cast, elem, scope, Args, Array, Bytes, Content, Fold, NativeElement, Packed,
+    PlainText, Show, ShowSet, Smart, StyleChain, Styles, Synthesize, Value,
 };
 use crate::layout::{BlockElem, Em, HAlignment};
 use crate::model::Figurable;
@@ -74,7 +74,7 @@ type LineFn<'a> = &'a mut dyn FnMut(i64, Range<usize>, &mut Vec<Content>);
     title = "Raw Text / Code",
     Synthesize,
     Show,
-    Finalize,
+    ShowSet,
     LocalName,
     Figurable,
     PlainText
@@ -289,11 +289,17 @@ impl RawElem {
 
 impl Synthesize for Packed<RawElem> {
     fn synthesize(&mut self, _: &mut Engine, styles: StyleChain) -> SourceResult<()> {
-        let span = self.span();
-        let elem = self.as_mut();
+        let seq = self.highlight(styles);
+        self.push_lines(seq);
+        Ok(())
+    }
+}
 
-        let lang = elem.lang(styles).clone();
-        elem.push_lang(lang);
+impl Packed<RawElem> {
+    #[comemo::memoize]
+    fn highlight(&self, styles: StyleChain) -> Vec<Packed<RawLine>> {
+        let elem = self.as_ref();
+        let span = self.span();
 
         let mut text = elem.text().clone();
         if text.contains('\t') {
@@ -389,9 +395,7 @@ impl Synthesize for Packed<RawElem> {
             }));
         };
 
-        elem.push_lines(seq);
-
-        Ok(())
+        seq
     }
 }
 
@@ -421,16 +425,15 @@ impl Show for Packed<RawElem> {
     }
 }
 
-impl Finalize for Packed<RawElem> {
-    fn finalize(&self, realized: Content, _: StyleChain) -> Content {
-        let mut styles = Styles::new();
-        styles.set(TextElem::set_overhang(false));
-        styles.set(TextElem::set_hyphenate(Hyphenate(Smart::Custom(false))));
-        styles.set(TextElem::set_size(TextSize(Em::new(0.8).into())));
-        styles
-            .set(TextElem::set_font(FontList(vec![FontFamily::new("DejaVu Sans Mono")])));
-        styles.set(SmartQuoteElem::set_enabled(false));
-        realized.styled_with_map(styles)
+impl ShowSet for Packed<RawElem> {
+    fn show_set(&self, _: StyleChain) -> Styles {
+        let mut out = Styles::new();
+        out.set(TextElem::set_overhang(false));
+        out.set(TextElem::set_hyphenate(Hyphenate(Smart::Custom(false))));
+        out.set(TextElem::set_size(TextSize(Em::new(0.8).into())));
+        out.set(TextElem::set_font(FontList(vec![FontFamily::new("DejaVu Sans Mono")])));
+        out.set(SmartQuoteElem::set_enabled(false));
+        out
     }
 }
 
diff --git a/tests/ref/compiler/content-field.png b/tests/ref/compiler/content-field.png
index 9fdcb6672..3095ba8c9 100644
Binary files a/tests/ref/compiler/content-field.png and b/tests/ref/compiler/content-field.png differ
diff --git a/tests/ref/compiler/show-set-func.png b/tests/ref/compiler/show-set-func.png
new file mode 100644
index 000000000..c5ff24893
Binary files /dev/null and b/tests/ref/compiler/show-set-func.png differ
diff --git a/tests/ref/compiler/show-set.png b/tests/ref/compiler/show-set.png
new file mode 100644
index 000000000..e87fc6002
Binary files /dev/null and b/tests/ref/compiler/show-set.png differ
diff --git a/tests/typ/compiler/content-field.typ b/tests/typ/compiler/content-field.typ
index f8adfc424..dab4ec4b7 100644
--- a/tests/typ/compiler/content-field.typ
+++ b/tests/typ/compiler/content-field.typ
@@ -1,19 +1,30 @@
-// Tests for field introspection.
+// Tests content field access.
 
 ---
-// Verify that non-inherent fields are hidden if not set.
-#show figure: it => [
-  `repr(it)`: #repr(it) \
-  `it.has("gap"): `#repr(it.has("gap")) \
-]
+// Ensure that fields from set rules are materialized into the element before
+// a show rule runs.
+#set table(columns: (10pt, auto))
+#show table: it => it.columns
+#table[A][B][C][D]
 
-#figure[]
+---
+// Test it again with a different element.
+#set heading(numbering: "(I)")
+#show heading: set text(size: 11pt, weight: "regular")
+#show heading: it => it.numbering
+= Heading
 
-#figure([], gap: 1pt)
+---
+// Test it with query.
+#set raw(lang: "rust")
+#locate(loc => {
+  let elem = query(<myraw>, loc).first()
+  elem.lang
+})
+`raw` <myraw>
 
 ---
 // Integrated test for content fields.
-
 #let compute(equation, ..vars) = {
   let vars = vars.named()
   let f(elem) = {
diff --git a/tests/typ/compiler/show-selector.typ b/tests/typ/compiler/show-selector.typ
index 6bc08f7a8..48a26014a 100644
--- a/tests/typ/compiler/show-selector.typ
+++ b/tests/typ/compiler/show-selector.typ
@@ -31,9 +31,9 @@ You can use the ```rs *const T``` pointer or
 the ```rs &mut T``` reference.
 
 ---
+#show heading: set text(green)
 #show heading.where(level: 1): set text(red)
 #show heading.where(level: 2): set text(blue)
-#show heading: set text(green)
 = Red
 == Blue
 === Green
diff --git a/tests/typ/compiler/show-set-func.typ b/tests/typ/compiler/show-set-func.typ
new file mode 100644
index 000000000..0447d9469
--- /dev/null
+++ b/tests/typ/compiler/show-set-func.typ
@@ -0,0 +1,16 @@
+// Test set rules on an element in show rules for said element.
+
+---
+// These are both red because in the expanded form, `set text(red)` ends up
+// closer to the content than `set text(blue)`.
+#show strong: it => { set text(red); it }
+Hello *World*
+
+#show strong: it => { set text(blue); it }
+Hello *World*
+
+---
+// This doesn't have an effect. An element is materialized before any show
+// rules run.
+#show heading: it => { set heading(numbering: "(I)"); it }
+= Heading
diff --git a/tests/typ/compiler/show-set.typ b/tests/typ/compiler/show-set.typ
new file mode 100644
index 000000000..e336f5171
--- /dev/null
+++ b/tests/typ/compiler/show-set.typ
@@ -0,0 +1,55 @@
+// Test show-set rules.
+
+---
+// Test overriding show-set rules.
+#show strong: set text(red)
+Hello *World*
+
+#show strong: set text(blue)
+Hello *World*
+
+---
+// Test show-set rule on the same element.
+#set figure(supplement: [Default])
+#show figure.where(kind: table): set figure(supplement: [Tableau])
+#figure(
+  table(columns: 2)[A][B][C][D],
+  caption: [Four letters],
+)
+
+---
+// Test both things at once.
+#show heading: set text(red)
+= Level 1
+== Level 2
+
+#show heading.where(level: 1): set text(blue)
+#show heading.where(level: 1): set text(green)
+#show heading.where(level: 1): set heading(numbering: "(I)")
+= Level 1
+== Level 2
+
+---
+// Test setting the thing we just matched on.
+// This is quite cursed, but it works.
+#set heading(numbering: "(I)")
+#show heading.where(numbering: "(I)"): set heading(numbering: "1.")
+= Heading
+
+---
+// Same thing, but even more cursed, because `kind` is synthesized.
+#show figure.where(kind: table): set figure(kind: raw)
+#figure(table[A], caption: [Code])
+
+---
+// Test that show-set rules on the same element don't affect each other. This
+// could be implemented, but isn't as of yet.
+#show heading.where(level: 1): set heading(numbering: "(I)")
+#show heading.where(numbering: "(I)"): set text(red)
+= Heading
+
+---
+// Test show-set rules on layoutable element to ensure it is realized
+// even though it implements `LayoutMultiple`.
+#show table: set text(red)
+#pad(table(columns: 4)[A][B][C][D])