diff --git a/crates/typst-html/src/encode.rs b/crates/typst-html/src/encode.rs
index 9c7938360..84860dbe9 100644
--- a/crates/typst-html/src/encode.rs
+++ b/crates/typst-html/src/encode.rs
@@ -3,9 +3,8 @@ use std::fmt::Write;
 use typst_library::diag::{bail, At, SourceResult, StrResult};
 use typst_library::foundations::Repr;
 use typst_library::html::{
-    attr, charsets, tag, HtmlDocument, HtmlElement, HtmlNode, HtmlTag,
+    attr, charsets, tag, HtmlDocument, HtmlElement, HtmlFrame, HtmlNode, HtmlTag,
 };
-use typst_library::layout::Frame;
 use typst_syntax::Span;
 
 /// Encodes an HTML document into a string.
@@ -304,9 +303,15 @@ fn write_escape(w: &mut Writer, c: char) -> StrResult<()> {
 }
 
 /// Encode a laid out frame into the writer.
-fn write_frame(w: &mut Writer, frame: &Frame) {
+fn write_frame(w: &mut Writer, frame: &HtmlFrame) {
     // FIXME: This string replacement is obviously a hack.
-    let svg = typst_svg::svg_frame(frame)
-        .replace("<svg class", "<svg style=\"overflow: visible;\" class");
+    let svg = typst_svg::svg_frame(&frame.inner).replace(
+        "<svg class",
+        &format!(
+            "<svg style=\"overflow: visible; width: {}em; height: {}em;\" class",
+            frame.inner.width() / frame.text_size,
+            frame.inner.height() / frame.text_size,
+        ),
+    );
     w.buf.push_str(&svg);
 }
diff --git a/crates/typst-html/src/lib.rs b/crates/typst-html/src/lib.rs
index 703948f66..495187166 100644
--- a/crates/typst-html/src/lib.rs
+++ b/crates/typst-html/src/lib.rs
@@ -9,7 +9,7 @@ use typst_library::diag::{bail, warning, At, SourceResult};
 use typst_library::engine::{Engine, Route, Sink, Traced};
 use typst_library::foundations::{Content, StyleChain, Target, TargetElem};
 use typst_library::html::{
-    attr, tag, FrameElem, HtmlDocument, HtmlElem, HtmlElement, HtmlNode,
+    attr, tag, FrameElem, HtmlDocument, HtmlElem, HtmlElement, HtmlFrame, HtmlNode,
 };
 use typst_library::introspection::{
     Introspector, Locator, LocatorLink, SplitLocator, TagElem,
@@ -246,7 +246,10 @@ fn handle(
             styles.chain(&style),
             Region::new(Size::splat(Abs::inf()), Axes::splat(false)),
         )?;
-        output.push(HtmlNode::Frame(frame));
+        output.push(HtmlNode::Frame(HtmlFrame {
+            inner: frame,
+            text_size: TextElem::size_in(styles),
+        }));
     } else {
         engine.sink.warn(warning!(
             child.span(),
diff --git a/crates/typst-library/src/html/dom.rs b/crates/typst-library/src/html/dom.rs
index 35d513c10..47bcf9954 100644
--- a/crates/typst-library/src/html/dom.rs
+++ b/crates/typst-library/src/html/dom.rs
@@ -7,7 +7,7 @@ use typst_utils::{PicoStr, ResolvedPicoStr};
 use crate::diag::{bail, HintedStrResult, StrResult};
 use crate::foundations::{cast, Dict, Repr, Str};
 use crate::introspection::{Introspector, Tag};
-use crate::layout::Frame;
+use crate::layout::{Abs, Frame};
 use crate::model::DocumentInfo;
 
 /// An HTML document.
@@ -30,8 +30,8 @@ pub enum HtmlNode {
     Text(EcoString, Span),
     /// Another element.
     Element(HtmlElement),
-    /// A frame that will be displayed as an embedded SVG.
-    Frame(Frame),
+    /// Layouted content that will be embedded into HTML as an SVG.
+    Frame(HtmlFrame),
 }
 
 impl HtmlNode {
@@ -263,6 +263,17 @@ cast! {
     v: Str => Self::intern(&v)?,
 }
 
+/// Layouted content that will be embedded into HTML as an SVG.
+#[derive(Debug, Clone, Hash)]
+pub struct HtmlFrame {
+    /// The frame that will be displayed as an SVG.
+    pub inner: Frame,
+    /// The text size where the frame was defined. This is used to size the
+    /// frame with em units to make text in and outside of the frame sized
+    /// consistently.
+    pub text_size: Abs,
+}
+
 /// Defines syntactical properties of HTML tags, attributes, and text.
 pub mod charsets {
     /// Check whether a character is in a tag name.
diff --git a/crates/typst-library/src/introspection/introspector.rs b/crates/typst-library/src/introspection/introspector.rs
index 9751dfcb8..d2ad0525b 100644
--- a/crates/typst-library/src/introspection/introspector.rs
+++ b/crates/typst-library/src/introspection/introspector.rs
@@ -446,7 +446,7 @@ impl IntrospectorBuilder {
                 HtmlNode::Element(elem) => self.discover_in_html(sink, &elem.children),
                 HtmlNode::Frame(frame) => self.discover_in_frame(
                     sink,
-                    frame,
+                    &frame.inner,
                     NonZeroUsize::ONE,
                     Transform::identity(),
                 ),